Acting on behalf of Tourism NT, Karisma entered into discussion with an independent film producer about the production and broadcast of a series of four, one-hour long programs on DMAX, a German commercial TV network, about a unique and innovative catering company, the leader of which is a very well-known and unorthodox TV chef named Stefan Marquard. DMAX is the host of the National Geographic/Discovery Channel programs in Germany.
The concept was unique and involved five very unlikely looking professional male chefs who look to be more suited to playing parts in Easy Rider rather than preparing quality food in unusual ways or settings.
The 4th sequence of the series was filmed in the Top End of the Northern Territory in April 2009. It featured Aboriginal culture and cuisine and provided an opportunity to showcase the destination along with the gathering and preparation of local produce in collaboration with indigenous people. It also added value to a Kakadu advertising activity being aired in Germany around the same time.
The resultant production and broadcast in Germany, supported by a Karisma negotiated extension to the global advertising campaign on DMAX that featured the Top End, was a very successful outcome.