GEO Saison (monthly circ. 100,000) is the number-one German travel magazine; GEO is Germany’s monthly equivalent of National Geographic and STERN is Germany’s most widely-read weekly news magazine.
The editorial content of the supplement was prepared by GEO personnel with input from Tourism NT locally with respect to important topics, issues and barriers etc.
The supplement included the provision for 8-pages of advertising, namely a double-page spread for Tourism Australia to feature Restaurant Australia with a focus on the NT); a Qantas feature of the Walkabout Pass, a double-page featuring the Land Rover Experience Tour in NT (Oct. ’15); the proposed consumer TNT promotional initiative and two-pages to promote tour coop tour operator trade partners, namely Boomerang Reisen and the Best of Travel Group.
Participating tour operators were required to package and promote NT self-drive product aligned with the overarching campaign plan.