Karin Greenslade started her professional association with Australian tourism in 1995 as an employee in the Frankfurt office of the Northern Territory Tourism Commission (NTTC), which was then responsible for servicing all of Continental Europe.
In 1999 Karin moved to France and continued her involvement with the NTTC as the first dedicated contracted Regional Marketing Manager in that country and then in 2004, returned to Germany, established Karisma GmbH and assumed the key representative role for Tourism NT in Central Europe (Germany, Switzerland & Austria).
Karin had tour guiding experience with the German National Tourism Office; worked a season with Club Méditerranée in Greece and several years of experience in the sales and marketing divisions of L’Oréal and Harley Davidson in Germany.
Karin has an extensive network of trade contacts in Europe at all levels of influence including owners, general managers, product and marketing managers of distributors that include major wholesalers, direct and online sellers, key agency networks; regional management of international airlines and in-market representatives of Australian tourism companies. She is widely regarded as a proactive, creative and commercially-orientated tourism destination marketing professional.
John Greenslade is a lateral and strategic thinker with extensive professional experience in the Australian tourism and travel industry including senior management experience with State and Territory Government tourism organisations, namely the NTTC (now Tourism NT) and prior to that with the South Australian Tourism Commission.
John has held positions with small private companies and large corporations, Govt. business enterprises; TT-Line Company, operator of the Spirit of Tasmania and Bass Strait Ferries and Territory Discoveries, the commercial division of Tourism NT, plus the highly successful not-for-profit outdoor museum and award-winning tourism attraction, Sovereign Hill.
He has also served on three different tourism boards (Ballarat, Barossa Valley & Darwin) in Australia and consulted to the Yarra Valley and the Dandenong’s as well as Geelong Otway Tourism.
Prior to moving to Germany in 2005, John developed cooperative partnerships in Australia with companies including Kodak, Mars Confectionary, McDonalds, Tattersall’s, Australian Geographic, Lonely Planet, the RACV, LandRover and Sotheby’s and during a period of twelve years resident in Europe he initiated stakeholder collaboration with allied industry partners including Panasonic, SWR3, National Geographic, Globetrotter and again with LandRover. Many of those cooperative campaigns are described in more detail amongst the case studies that are published on this site.
Katja Bockwinkel, founder of Frankfurt-based tourism marketing and PR service company Be Represented specializes in the representation of tourism products in Europe with a focus on product training, communications and translation services. She has regular personal contact with decision-making product managers, wholesaler and tour operator reservations staff and front-line retail travel agents.
Katja has also had a long and productive professional connection with Australian tourism having worked for Tourism Northern Territory in Germany and also in Darwin and prior to that for Tourism Western Australia in Europe.
Her clients include Namibia Tracks and Trails. She has also provided in-market representation for KEA Campers, Aurora Hotels, Resorts and Attractions, servicing the markets of Austria, Switzerland, France, Italy and the Netherlands.